This is the worst mistake. We tend to forget that the foundation comes in a whole range of different shades. We all have been there where we choose the wrong foundation that is not suitable for our face. To ensure that you do not end up looking like a clown, make sure that you choose the right foundation. Go to a store where they sell beauty products and look for two different shades that are close to your skin tone; then swatch the foundation on the side of your jawline to see which foundation matches your skin. Here is the best foundation.